SaaS Company's Latin American Growth
The Challenge
A B2B SaaS company providing project management solutions needed to expand into Latin American markets. They faced challenges with varying business cultures, different payment preferences, the need for Spanish and Portuguese localization, and establishing trust in new markets.
Our Approach
We developed a regional strategy focusing on Mexico, Brazil, Argentina, Colombia, and Chile. Our approach emphasized building local partnerships, cultural adaptation, and creating region-specific pricing models that matched local purchasing power.
Comprehensive market analysis and competitive landscape research
Full platform localization in Spanish and Portuguese
Established local sales teams and customer success programs
Implemented region-specific pricing and payment options
Built strategic partnerships with local system integrators
Created educational content and webinar series for market education
Results Achieved
The Latin American expansion resulted in 25% market share capture within the first year, with the region becoming the company's second-largest revenue contributor. Customer satisfaction scores exceeded global averages.
Technology Stack
"GlobalEdge didn't just help us translate our product – they helped us understand and connect with Latin American business culture. The results speak for themselves."
