What is Generative Engine Optimization (GEO)?

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Generative Engine Optimization (GEO) is the practice of optimizing content and digital assets to be favorably interpreted and recommended by large language models (LLMs) like ChatGPT, Gemini, and Claude.

Why It Matters

Unlike traditional SEO, which focuses on ranking in a list of blue links, GEO aims to become the single, authoritative answer provided by an AI.